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About Divine Mercy Enterprises
OVERVIEW
Clifford Colaco is a seasoned entrepreneur and business leader with extensive experience in supply chain management, distribution, and logistics, particularly in the FMCG, retail, and institutional supply sectors. With a strong foundation in business operations, Clifford has successfully built and managed Divine Mercy Enterprises, a proprietary firm specializing in distribution for major brands, including Parle Products and Perfetti VanMelle, across retail, hospitality, and government sectors (CSD & CPC Canteens, Central Railways & Western Railways, etc.).
Key Experiences & Achievements
Founder & Proprietor – Divine Mercy Enterprises
Established and expanded a successful B2B and B2C supply chain business, catering to industries such as hospitality, hospitals, railway stalls, and corporate institutions.
- Partnered with leading FMCG brands, such as Parle Biscuits Ltd., supplying products across major locations in Mumbai, including Dadar, Colaba, and Mumbai Central.
- Introduced Parle products within the Central & Western Railway networks.
- Secured supply contracts with luxury hotel chains (Taj, Oberoi, Marine Plaza), banks (SBI), and government institutions (Mantralaya, LIC, and Income Tax Department).
- Operates a well-structured warehouse and distribution network spanning Cotton Green and Sandhurst Road, managing a team of dedicated staff.
Expertise in Institutional & Retail Distribution
- Successfully navigated complex supply chain challenges, ensuring efficient procurement, warehousing, and last-mile delivery for high-demand sectors.
- Developed a strategic approach to business scaling, leveraging operational efficiencies and cost optimization to enhance profitability.
- Earlier in his career, worked with Procter & Gamble & Perfetti VanMelle.
- While at P&G, launched Ariel and Pantene across Maharashtra.
- During his tenure at Perfetti VanMelle, he launched Alpenliebe and Happy Dent and grew the CSD business from ₹2 Cr to ₹20 Cr.
Leadership in Logistics & FMCG Distribution
- Extensive experience working with regulated and compliance-heavy industries, including FSSAI licensing and Import-Export trade (IEC certified).
- Proven ability to negotiate high-value contracts with both public and private sector clients.
- Understands the nuances of the ice cream industry from earlier career experience with Taj Ice Cream.
Why He is a Strong Resource
- Scalability & Growth Potential: Clifford's established supply chain network and corporate partnerships position him well for expansion into larger markets.
- Industry Expertise: With deep domain knowledge in FMCG, institutional supply, and distribution, he understands market dynamics and growth levers.
- Proven Track Record: His entrepreneurial journey demonstrates business acumen, operational efficiency, and financial prudence—key attributes for PE-backed scaling.